Press Releases - XJet bolsters position in US with new VP Sales North America


May 11, 2022

Press Release

Move finalizes raft of major new appointments at the metal and ceramic AM business

 Rehovot, Israel – May 11, 2022 

XJet Ltd. has announced today that seasoned AM executive, Harry Danford, joins the team as VP Sales North America, a new role within the business. The appointment is part of a wider strategy to establish presence and nominate leaders in major regions, with Andy Middleton assigned in Europe and Lior Meron in Asia Pacific. It also adds to growth across the business as XJet boosts its workforce by 25 percent (since the end of 2021) and makes several other key appointments, with the aim of strengthening its customer collaborations and partnerships.

“I see this as a fantastic opportunity to join a world class organization of people,” says Danford. “It’s such a positive culture and I am really looking forward to working with my XJet colleagues to drive the adoption of the technology further in North America.”

With XJet engineers already based in the US and a growing install base, including systems representing all of XJet’s material portfolio – zirconia, alumina and stainless steel – XJet looks forward to the wider adoption of its unique NPJ technology in this key region. Leveraging ten years of AM business development and sales experience, Danford will support XJet in developing and executing strategy to significantly grow the North American markets with XJet NanoParticle Jetting™ (NPJ) technology.

“XJet is the only company using direct material jetting with metal and ceramic materials,” states XJet CBO, Dror Danai. “Our ceramic technology is well established, and our long-awaited metal is commercial, so now is the time to ramp up business. I’m delighted to have Harry on board to support that process, demonstrating the incredible benefits NPJ technology is bringing to manufacturing, and I know his wealth of experience, connections and passion will be a great asset!”

According to Danai, the appointment of leaders in major regions adds another layer in establishing the team for the growth XJet pursuing, building on market and customer centric moves made recently with the promotion of Dr. Ophira Melamed to Customer Success Director and bringing in AM expert Gal Raz to lead business development.

Danford will use his experience in the industrial, aerospace, oil and gas, agriculture and construction, medical and automotive sectors to expand XJet’s remit, sharing his exuberance for the technology. “I love the essence of XJet NPJ technology and the unique capabilities that it can add to the toolbox of traditional manufacturing processes such as MIM, CIM, Investment Casting and CNC machining,” he asserts. “The ability to produce complex, detailed, high-density parts with very low shrinkage, excellent surface finish, and exceptional mechanical properties – using a powderless process – offers tremendous value and upside potential for the US manufacturing base.”

Harry Danford joins the XJet team as VP Sales North America


 About XJet

XJet provides industry-leading high-definition 3D printing solutions that empower companies to create revolutionary products in ceramics and metals. Manufacturers can now enjoy volume production of true geometric complexities, unlocking a host of applications that have so far been unviable.

Learn more at

XJet Contact Information

 Alon Ziv, Marketing Communications Manager, XJet

Office: +972 73 269 4620, mobile: +972-50-756-7013, email:

Claire Russell-Jones, Calum Mitchell, Incus

Office: +44 1737 215200, email:



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