Most stories about ceramic 3D printing get stuck in comparisons: surface finish vs. CNC, cost vs. molding, powder prices vs. powder-bed systems, etc. XJet’s CEO, Guy Zimmerman, thinks this is the wrong way to look at it. In an interview with 3DPrint.com, he kept returning to a simple truth: if you judge additive manufacturing (AM) by the same standards you use for traditional manufacturing, you miss the point — and the business.
In ceramics especially, that mistake shows up fast. Many big manufacturers still start by asking whether an additively manufactured part looks and costs like their legacy version. According to Zimmerman, “that mindset slows everything down.” It sets teams up to chase old metrics (polish, bulk density, powder cost) instead of asking the better question: “What parts can we finally make that we couldn’t make before?”
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